For the capstone project for my internship with Amazon XCM, I created a fully 3D animated execution of a live-action campaign concept. My goal was to reinterpret the humor and relatability of the spot through animation, extending the campaign’s visual identity into 3D to demonstrate how the idea could scale across different mediums. The concept focused on a familiar milestone: when children leave home and parents suddenly find themselves with an “empty nest.” While parents can’t replace their kids, they can replace the drama, comfort, and quirks that once filled the house. This narrative reimagines those gaps in both the home through curated Amazon products that bring lighthearted humor and comfort to this new stage of life.
